Dynatrace trademarks

This page explains the correct usage of Dynatrace trademarks and trademarked terms.

Dynatrace®, Davis® AI, OneAgent®, PurePath®, and Smartscape® are some of our registered trademarks. Grail™, Davis CoPilot™, and OpenPipeline™ are newer trademarks. When we use a term that's a Dynatrace trademark, that term is a "trademarked term."

It's acceptable to refer to a trademarked term without using it as a trademark. This can happen when the same word is used both as a trademark and as the name of a product solution, product capability, or our company name. Most existing usage of the terms "Dynatrace," "OneAgent," "Davis AI," "Smartscape," and "Grail" in Dynatrace content falls into this category of acceptable usage.

To insert a registered trademark symbol:

• Copy the symbol (®) from this page and paste it into your document.
• In MS Word on Windows, select Ctrl+Alt+R.
• For MacOS, select Option+R.

Guidelines for Dynatrace trademarks

The following guidelines must be followed when using a trademarked term as a formal trademark.

• Insert the appropriate registered trademark (®) or trademark (™) symbol in body text the first time you mention the trademarked term in each public-facing announcement, article, blog post, press release, documentation index page, dynatrace.com webpage, product webpage, or other public-facing content. Subsequent mentions of a trademarked term in associated content don't require the ® or ™ symbols.
• For stylistic reasons, don't insert the ® or ™ symbols in:
  • Titles, headings, subheadings, or quoted remarks (unless the headings demonstrate the correct use of these symbols, as below).
  • Any UI labels (such as buttons, form labels, and navigational links).
• Only use the trademarked term as an adjective that describes a technology or capability, for example, "Dynatrace® platform."
• As a corollary, do not use a trademarked term as a noun, for example, "Dynatrace® provides end-to-end infrastructure observability."
• Consequently, plural noun forms (for example, "Deploy OneAgents® to all your hosts") and possessive noun forms (for example, "Visualize your application environment using Smartscape's® topology view") are inappropriate.
• Do not insert a space between a trademarked term and a trademark symbol.
• When two trademarked terms are combined into a single modifier, insert the trademark symbol after the second term, for example, "Dynatrace OneAgent® services" and "Dynatrace Davis® AI."

✅ Capture and analyze timing and code-level context for all transactions using patented PurePath® distributed tracing technology.
✅ The Dynatrace® platform enables you to transform faster with analytics and automation for observability and security at scale.
✅ Dynatrace OneAgent® services detect and instrument all hosts and processes in your digital infrastructure.
✅ To view Smartscape® topology, go to Smartscape topology.
✅ Dynatrace Davis® AI alerts you to issues before they affect your customers.
❌ Dynatrace® provides Infrastructure Observability.
❌ Deploy OneAgents® to all your hosts.
❌ Visualize your application environment using Smartscape's® topology view.
❌ Dynatrace® OneAgent services
❌ Dynatrace® Davis AI

Guidelines for third-party trademarks and brands

Take the time to spell third-party trademarks and brand names correctly. When in doubt, perform a web search and go to third-party websites to see how they spell their trademarked terms and brand names.

✅ NGINX
❌ Nginx

✅ JavaScript
❌ Javascript
❌ JS

✅ MongoDB
❌ mongodb

It's okay to use product names when discussing specific products, but don't use trademarked names as synonyms for entire product categories.

✅ mobile devices and tablet computers
❌ iPhones and iPads

✅ virtualization
❌ VMware

✅ containerization
❌ Docker

Treat product names consistently. For example, if you link to only one brand name in a list of technology brands, readers might assume that Dynatrace endorses the linked brand over the other brands.

Use of trademarked terms not as trademarks

When a trademarked term is used for any other purpose than as a trademark, it's fine to use the term as a noun, and you don't need to insert a registered trademark symbol.

Dynatrace (as our company name)

✅ Dynatrace is an industry leader.
✅ Organizations trust Dynatrace to accelerate digital and business transformation.

OneAgent (as a component name)

✅ Install OneAgent on all your hosts.
✅ OneAgent discovers all the CPU metrics of your monitored hosts.

Davis AI (as a feature name)

✅ Davis hypermodal AI combines predictive, causal, and generative AI.
✅ Davis AI calculates a baseline for each combination of user action and geolocation.

Smartscape (as a feature name)

✅ Use Smartscape to view all system dependencies.

Dynatrace trademarked terms

Dynatrace® [platform]

In addition to being a registered trademark, Dynatrace is also the name of our product and the name of our company. When you use "Dynatrace" to refer to our company or our product, don't include a ® symbol. In other words, when "Dynatrace" is used as our company name or our product name, it's a noun and can't be a trademark.

As a trademark

✅ Organizations trust the Dynatrace® platform to accelerate digital and business transformation.
✅ The Dynatrace® platform is comprehensive.

As a company and product name

✅ The strength of Dynatrace resides in the expertise of its employees.
✅ The Dynatrace platform is comprehensive.
✅ Dynatrace, the leader in unified observability and security
✅ Organizations use Dynatrace to accelerate their digital and business transformation.
❌ Organizations use Dynatrace® to accelerate their digital and business transformation.
❌ dynatrace
❌ dynaTrace

Avoid the possessive form

As Dynatrace is our brand name as well as a trademark (Dynatrace®), don't abbreviate or use it in the possessive form, except when necessary to avoid awkward phrasing.

✅ The Dynatrace data lakehouse
❌ Dynatrace’s data lakehouse
✅ Dynatrace Smartscape topology
❌ Dynatrace’s Smartscape topology
❌ Dynatrace's OneAgent

When writing content, focus on the end user's point of view and avoid making Dynatrace the subject of sentences.

✅ You have the flexibility to adjust your subscription based on your needs.
❌ Dynatrace gives you the flexibility to adjust your subscription based on your needs.

When addressing the user on behalf of the employees of Dynatrace in a friendly tone, use "we" and "our."

✅ We recommend that you upgrade to the latest version using our convenient installer.
❌ Dynatrace recommends that you upgrade to the latest version using its convenient installer.

In a formal, legal business context, it's appropriate to say "it" and "its."

✅ There is a healthy collaboration between Dynatrace and its partners.
❌ There is a healthy collaboration between Dynatrace and our partners.

Avoid abbreviations

The Dynatrace stock ticker symbol is DT. Don't use "DT" as an abbreviation for "Dynatrace." There is no approved abbreviation for the name "Dynatrace."

[Dynatrace] Davis® AI

In addition to being a registered trademark, Davis AI is also a product feature. When you use "Davis AI" or "Davis hypermodal AI" as a feature name, don't include a ® symbol. In other words, when "Davis AI" is used as a feature name, it's a noun and can't be a trademark.

✅ All system dependencies are analyzed by Davis® AI.
✅ Dynatrace Davis AI alerts you to any performance anomalies.
❌ DAVIS AI
❌ davis AI
❌ Davis

[Dynatrace] OneAgent® [services]

In addition to being a registered trademark, OneAgent is also a product component name. When you use "OneAgent" as a component name, don't include a ® symbol. In other words, when "OneAgent" is used as a component name, it's a noun and can't be a trademark.

Dynatrace provides a single agent type: OneAgent. Precede with "the" only when referring to a specific instance of OneAgent; otherwise, don't include "the."

✅ Install OneAgent on any host you want to monitor.
✅ OneAgent discovers all hosts and processes in your environment.
✅ With Dynatrace OneAgent® services, all updates are run automatically.
✅ OneAgent® PHP module
❌ Dynatrace® OneAgent is a monitoring technology from Dynatrace.
❌ The OneAgent automatically detects all processes running on your hosts.

The names below are internal names only. The customer-facing component name for all these agent types is "OneAgent."

❌ PHP agent, process agent, Java agent, network agent, OS agent, mainframe agent, database agent

PurePath® [traces|distributed tracing and code-level analysis]

PurePath® is a registered trademark and should not be used in noun form. Because we want to deemphasize our proprietary approach to tracing while emphasizing our open ingestion framework, use "traces" or "distributed traces" in place of "PurePaths" when referring generically to these entities.

✅ Use PurePath® method-level transaction analysis to analyze the requests.
✅ View the traces on the Distributed traces page.
✅ Dynatrace uses patented PurePath® technology to automatically combine log files with distributed traces.
❌ View the PurePath.
❌ The service requests of easyTravel Customer Frontend are visible in the PurePath.

Smartscape® [continuously updated full-stack][topology]

In addition to being a registered trademark, Smartscape is also a product feature name. When you use "Smartscape" as a feature name, don't include a ® symbol. In other words, when "Smartscape" is used as a feature name, it's a noun and can't be a trademark.

✅ Use Smartscape® topology to identify and visualize relationships among components.
✅ To access the Smartscape® topology view, go to Smartscape topology.
❌ smartscape
❌ SmartScape

Pending trademarks

We claim the terms "Grail," "Davis CoPilot," and "OpenPipeline" as trademarks, but they aren't registered yet. Until these trademarks are registered, include a ™ symbol after the terms and follow the instructions provided above in the guidelines for trademarks.

[Dynatrace] Grail™ [causational data lakehouse|massively parallel processing data lakehouse]

In addition to being a pending trademark, Grail is also a product technology name. When you use "Grail" as a technology name, don't include a ™ symbol. In other words, when "Grail" is used as a feature name, it's a noun and can't be a trademark.

✅ The Grail™ data lakehouse makes it possible to converge real-time analytics, historical analytics, and predictive analytics on a single platform.
✅ Dynatrace Grail offers schemaless ingestion of various data types, including logs, metrics, traces, user data, business data, and topology data.
✅ The Dynatrace difference, powered by Grail
✅ The Dynatrace Grail™ causational data lakehouse enables modern enterprises.
❌ grail

Davis CoPilot™

In addition to being a pending trademark, Davis CoPilot is also a product feature name. When you use "Davis CoPilot" as a feature name, don't include a ™ symbol. In other words, when "Davis CoPilot" is used as a feature name, it's a noun and can't be a trademark.

✅ Davis CoPilot™ can provide recommended actions to remediate issues.
❌ CoPilot™ can provide recommended actions to remediate issues.
❌ Davis CoPilot® interprets natural language to create queries, dashboards, and notebooks and suggested code.
❌ Davis® CoPilot leverages hypermodal AI, which combines predictive, causal, and generative AI.

Registered icons

In addition to the trademark usage guidelines set above, there are also protocols for figurative marks, combined word plus figurative mark, and registered icons. For the purposes of these guidelines, iconography includes the following.

Dynatrace cube logo

OneAgent (with figurative mark)

Grail

Dynatrace AppEngine

Dynatrace Apps

Dynatrace AutomationEngine

Dynatrace Query Language